Swypes Finds Success at WTCE

Swypes, “the travel essential you never knew you needed”, was founded by Cayden Mostran and Travis Kerry to revolutionise personal care with their plastic-free, biodegradable body wipes, a product almost every airline lacks…until now.

Designed for people on the move, Swypes' body wipes stand out for their premium quality and sustainable design. The duo merged their talents to disrupt a saturated market, breaking into the onboard category at World Travel Catering & Onboard Services Expo (WTCE) 2024, where their vision found a global stage to connect with airlines procurers and onboard decision-makers.

Key results:

Impact of WTCE

Swypes gained their first international distributor at WTCE, carving a new opening in the personal care category, for multiple industries in the travel sector including airlines, cruise lines and airport lounges.

New Business Opportunities

The team left their first WTCE with over 100 leads, many of which came from simple intrigue when passing by their stand, with names including Air India, National Geographic Expeditions and Gulf Air all in conversation with Swypes!

Efficiency in Networking

Cayden and Travis connected with hundreds of airline executives and buyers in just hours, something that would otherwise have taken months.

Securing Contracts

Within a year, Swypes is already in advanced talks for a large-scale international airline order, as well as amenity kit suppliers, proving the show’s incredible return on investment.

The Story of Swypes

Swypes is transforming passengers’ onboard experience with their time-saving, sweat-removing, inflight solution. Founded by Cayden and Travis, the brand was formed around the “the constant need to freshen up on the go”.

The brand emerged from their shared vision to disrupt a saturated industry with biodegradable, plastic-free, body wipes, perfect for long-haul flights, airport layovers and backpacking. Combining their backgrounds in e-commerce, fitness, fashion and performing, the duo have positioned Swypes as the go-to brand for freshening up on the go, meeting the needs of sweaty travellers and everyone on the go.

Cayden reflects on WTCE’s impact, saying,

The main thing we found was the huge opportunity to be in front of hundreds of airline executives in just a matter of hours. It’s an experience you can’t replicate elsewhere.

Swypes' Solutions

Perfect for long-haul flights, passengers coming from or arriving in hot climates, and even layovers, one of the opportunities Swypes were looking for when attending WTCE was to to have their unique body wipes distributed in amenity kits or as a supplementary co-branded offering onboard aircraft and in airport lounges.

Travis adds,

Our success story came from us walking around and networking. So make sure you factor that in.

The Results

Exhibiting at WTCE skyrocketed Swypes' presence in the travel sector, securing them international distribution as well as a nomination for the 2025 Onboard Hospitality awards, sparking significant conversations with major airlines. Cayden and Travis achieved their goal of securing one partnership and left the event with far more prospects than anticipated. The brand is now poised for exponential growth, proving the power of WTCE in fostering connections and creating opportunities.

Top Tips from Cayden and Travis

Maximise WTCE Tools
“Talk with as many people as possible and just get as much as you can from the experience... also make sure that they are scanning the [badge QR] codes because it's so easy to talk and then forget!"
Come Prepared With Products
“Providing product samples is crucial for generating interest. Make sure you have enough on hand to supply and get into as many people’s hands as you can!”
Be Adaptable
“Some people were asking about the recyclability and they were like ‘OK, it's fully recyclable, can you do XYZ?’ You never know what a client will ask. Prep as much as you can and what we didn't know, we’d find out and follow up! It kept us on our toes, that’s for sure!”
Stand Out From the Crowd
“We knew we needed to make something eye-catching. So, we made sure we had a big, backed LED light wall which already presented so much light in a space where no one was doing that, and we kept cohesive colour all the way around.”

Off the back of their success, Swypes will be returning to WTCE again in 2025.

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