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Around Noon Generate New Leads at WTCE
Around Noon has a desire to set industry standards, foster collaboration and embrace the latest trends and innovations in the realm of food-to-go services.
Shelly Levy, Senior Account Manager, Around Noon, oversees the travel sector across all manufacturing sites, with customers across the UK and internationally.
With the key objective of growing the company’s presence in the sector, Shelly used Around Noon’s first time exhibiting at WTCE to build relationships and increase brand awareness.
Key results:
Impact of WTCE: Exhibiting at WTCE helped Around Noon increase its profile in the travel sector
New business: The sector now accounts for 20% of Around Noon’s business
Quality of leads: The company generated new leads and potential new customers at WTCE
The Story of Around Noon
Around Noon, a dynamic and fast-growing leader in the food-to-go manufacturing sector, proudly employs over 800 employees. With roots established almost 35 years ago in Newry, Northern Ireland by the parents of the company's current CEO, Around Noon today stands as a premier name in the UK's food-to-go industry. Their state-of-the-art facilities in Newry, Slough, and North London empower them to craft top-quality sandwiches, salads, wraps, and snack pots for esteemed retailers, airlines, coffee chains, and contract caterers.
Securing a contract with major airlines could mean supplying 1 to 1.5 million units per month.
Around Noon’s solutions:
Faced with the need for diversification following covid, Around Noon identified the travel sector as a vital area for expansion.
"We realised the importance of being in multiple industries," Levy explains. Their solution for the travel industry involves offering bespoke packaging and products tailored to the unique demands of airline catering, such as maintaining flavour integrity at high altitudes.
Drawing on decades of expertise and a dedicated product development team, Around Noon delivers onboard supply solutions perfectly suited for the airline industry. Their food-to-go products, thoughtfully crafted to consider ingredient compatibility and the unique conditions of air travel, ensure that delicacies like finger sandwiches and pastries remain delicious and intact during flights.
Speaking of the potential of face-to-face meetings with clients at the show, Shelly says:
The outcome was getting to spend time with existing key clients and meeting potential new customers and off the back of this, securing further follow up presentations.
The results:
Exhibiting at WTCE bolstered Around Noon's market presence within the travel sector, allowing the company, and Senior Account Manager Shelly Levy to build and solidify relationships. In her own words, the company leveraged learnings from their last time attending WTCE, to set themselves up for success.
The team made conscious changes for WTCE 2025 including opting for a bigger stand to showcase its broader product portfolio and investing in further sponsorship opportunities all to ensure all new potential business leads were maximised.
Top tips from Shelly:
Make the most of WTCE Connect and lead scanning tools:
The scanner was "useful and easy to use", Levy notes, emphasizing the importance of efficient lead management and the ability to take notes on discussions with each contact. “We knew that every single one we had scanned was a potential new lead and client.”
Stand out from the crowd:
Make your stand "bright and inviting", provide space for visitors, and avoid overwhelming them with staff. Be strategic with advertising and avoid attracting people for the wrong reasons, such as freebies. Focus on engaging the right audience!
Investigate advertising opportunities:
Speaking of the power of brand awareness, Levy notes that it’s not just the opportunities with the end-user, but also exposure from advertising, with multiple options for digital screen placement throughout the show. “People were seeing our name as soon as they walked through the door”.
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