Specialising in the creation of ambient soft fruit and chocolate cakes, Rivazur Cakes has operated in France for the last 70 years. When speaking to Olivier, he describes Rivazur Cakes as “a little slice of French pâtissier savoir faire all over the world.” Originally, creating their products for family and friends to enjoy together, when moving into the airlines space, Rivazur Cakes wanted its customers to be able to enjoy world-class, French baking wherever they are in the world, including on the move.
Rivazur Cakes secures 30+ airline meetings at WTCE
With meetings and networking resulting in two new customers
In the highly competitive airline catering industry, companies face the challenge of providing onboard products that meet specific criteria such as long shelf life, optimal storage, and overall quality. Rivazur Cakes, a specialist producer of ambient soft fruit and chocolate cakes based in France, navigates these challenges with a commitment to innovation and sourcing the best quality raw ingredients.
Olivier Ripoche, Managing Director of Rivazur Cakes, shares key insights exploring how the company is tackling the unique demands of the onboard hospitality industry. Olivier describes how successful exhibiting at the last two editions of World Travel Catering & Onboard Services Expo (WTCE) has been for the business. Primarily, the events resulted in Rivazur Cakes securing two new customers and engaging in ongoing discussions with ten others.
Key results:
Rivazur Cakes was able to secure an average of 30 meetings with airlines each year
Meetings and networking at the show resulted in the acquisition of two new customers and ongoing discussions with ten others
The Story of Rivazur Cakes
We were able to meet most of the world's airlines to present our products.
Olivier Ripoche, Managing Director, Rivazur Cakes
The how, at WTCE:
Serving as a unique platform for suppliers, WTCE offers the chance to present products to a global audience, while facilitating the initiation of new customer relationships. To do this, the show provides a number of unique features that exhibitors and visitors alike can take advantage of. Olivier specifically highlights the benefits of the WTCE Connect tool, which enabled Rivazur Cakes to schedule a significant number of meetings each year, qualify contacts, and maximize follow-up discussions with prospective clients. When discussing their time at the show, Olivier comments, “we were able to meet most of the world's airlines to present our products.”
For companies exhibiting (or those considering it), Olivier explains the importance of covering all bases from a logistical perspective. In addition to using WTCE Connect to schedule meetings in advance, Olivier emphasises the value of spontaneous meetings and networking. He recommends that businesses should ensure they always have at least two staff members on the stand, to avoid losing prospective clients that may be passing by.
We have accelerated our relationships with the majority of the world's airlines over the last two years thanks to WTCE
Olivier Ripoche, Managing Director, Rivazur Cakes
The results:
- As a direct result of exhibiting at WTCE, Rivazur Cakes was able to secure an average of 30 meetings with airlines each year.
- These meetings and the networking opportunities at the show resulted in the acquisition of two new customers and ongoing discussions with ten others.
Rivazur Cakes at WTCE:
By exhibiting for two consecutive years, WTCE helped Rivazur Cakes to further their market research, as well as gaining a better understanding of the airline catering market. Olivier explains, “we were able to understand the different expectations of companies, so whether breakfast, lunch or even afternoon tea we can meet the needs of the consumer.” The flavours offered onboard by the brand tick a variety of different boxes. Whether it’s chocolate, fruits and muesli, apple and caramel, or clémentine & chia, each product serves a unique function in forming the onboard experience.
Olivier says it is “necessary to adapt the recipe or the product format [for airlines]. In such cases, we work closely with the airline.” According to Olivier, WTCE was able to support this process for the brand. “We have accelerated our relationships with the majority of the world's airlines over the last two years thanks to WTCE”, he revealed.
Rivazur Cakes entered the onboard catering market a couple of years prior to exhibiting at WTCE but it wasn’t until taking part in the event for the first time that the airline side of its business really took off. The show has proven invaluable for networking and supporting the brand in generating new business opportunities and leads.
Need more information?
Are you interested in exhibiting at WTCE but want to learn more? Join the main showcase of innovators, influencers and exclusive brands, at the main marketplace, designed for your success.
Ready to exhibit?
We are excited to help you achieve your business goals. If you’re ready to take your place at the most important meeting of the industry in Europe, there are a few simple steps to securing your place.
More Exhibitor Success Stories
Montezuma’s
Montezuma’s managed to network and build new projects with some of the world’s leading airlines.
Gastro Culinary Innovation
Gastro Culinary Innovation creates delicious hot savoury snacks and the company decided to direct its efforts to getting onboard.
Propercorn
Propercorn decided to break into the lucrative airline market by taking an exhibition stand at WTCE.