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4700BC Gourmet Snacks Have Found 100% of Their New Airline Business at WTCE
In the airline food and beverage industry, one of the challenges for suppliers is the difficulty of establishing and maintaining connections with airlines worldwide. The logistics of reaching out to airlines across different countries individually is often a near impossible task, posing a significant hurdle for businesses aiming to expand their client base in the sector.
Additionally, the need for continuous relationship building and adapting to specific airline requirements, such as packaging and pricing, are critical challenges that require a close working relationship with the airlines.
Chirag Gupta, founder of 4700BC Gourmet Snacks, spoke with us about how WTCE has been instrumental in his business getting onboard with the airline industry, as well as offering a platform for networking, showcasing products, and strengthening market presence.
Key results:
- Impact of WTCE: 100% of new airline clients have been acquired through WTCE, emphasising the event's importance in their marketing strategy.
- Current Airline Partnerships: The company now works with several major airlines, including Qatar Airways, Etihad Lounges, Air India, Virgin Atlantic, and American Airlines.
- Business from Airlines: 12-15% of their overall business currently comes from the airline industry.
The Story Of 4700BC Gourmet Snacks:
The brand 4700BC Gourmet Snacks began its journey in 2013 with a vision to revolutionise the Indian snack industry by introducing gourmet popcorn, a concept inspired by international markets.
Over the years, the brand transitioned from being solely focused on gourmet popcorn to a comprehensive snack company dedicated to delivering innovative, premium snacks. This evolution has been driven by a commitment to meet the unique needs of the airline industry, offering customised products that cater to specific requirements like packaging and pricing.
WTCE spoke to Chirag Gupta to discuss how this adaptability and innovative spirit have enabled the brand to carve a niche in the competitive onboard services market.
4700BC Gourmet Snacks’ Solution:
Navigating the complex landscape of the airline snack industry, Chirag and 4700BC Gourmet Snacks tackled the daunting challenge of connecting with global airlines by taking part in WTCE.
Recognising the impracticality of individual outreach across many countries, they used WTCE as a platform to present an innovative snack range suiting the unique needs of full-service airlines and low-cost carriers.
By addressing crucial factors such as packaging and pricing, 4700BC Gourmet Snacks has expanded their network in the onboard services market and now work with several major airlines.
I don't look at WTCE as only getting new clients, it also helps retain existing clients. So every year when they come, they see that the brand is there. It really helps.
Chirag Gupta, Founder, 4700BC Gourmet Snacks
The how, at WTCE:
In preparation for WTCE, Chirag and 4700BC Gourmet Snacks developed a strategic plan, an enticing booth and an enjoyable experience to showcase their products specifically designed for airlines. During the event, they engaged with high-quality visitors from many countries, leveraging WTCE's networking opportunities.
Utilising tools like WTCE Connect, Chirag formed valuable connections and generated promising leads. The strength of WTCE in attracting those in the airline industry responsible for food and beverage purchasing facilitated significant and targeted networking, which 4700BC Gourmet Snacks capitalised on by diligently following up post-event to ensure business growth and reinforce relationships.
WTCE is the only platform to showcase and build relationships with airlines. Being there for 2-3 years has significantly helped in developing those connections.
Chirag Gupta, Founder, 4700BC Gourmet Snacks
The results:
In the competitive airline snack industry, navigating the logistical challenges of reaching airlines globally is a significant hurdle. 4700BC Gourmet Snacks addressed this problem with their innovative approach, offering gourmet popcorn, popped chips, protein pops and gift boxes, all with the adaptability to tailor these to the unique needs of full-service airlines. Chirag also commented on the ability of getting products onboard to not just bring revenue, but also get 4700BC Gourmet Snacks’ products to a wider audience.
Leveraging the event, as well as networking tools like the WTCE Connect meetings platform, they showcased their products and planned their time at the show effectively to form valuable connections and gain maximum ROI from their participation. This has led to significant business growth and strengthened relationships, effectively overcoming industry barriers and solidifying their presence in the onboard services market.
To get our brand across to consumers. we look at revenue plus marketing happening from the airlines.
Chirag Gupta, Founder, 4700BC Gourmet Snacks
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