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8 – 10 Apr 2025
Hamburg Messe

Tech Trail

The road to technological innovation onboard starts at WTCE 

Introducing the Tech Trail at WTCE – a dynamic showcase of cutting-edge technologies transforming the passenger experience and operational efficiency for airlines, rail, and cruise operators, alongside travel caterers.

Explore innovations in meal planning, stock management, and payment solutions to reduce cost. The Tech Trail offers a comprehensive glimpse into the future of onboard services and technology-driven improvements.



Exhibitors on the Tech Trail

The Tech Trail at WTCE will spotlight over 15 noteworthy exhibitors distinguished by their innovation and valuable technology. These leaders will be showcased on the website, app, and show floor. Exhibitors will be announced soon, apply now to participate.

Tech Innovation at Taste of Travel

The upcoming Taste of Travel programme promises to delve into the most topical tech innovations, building on previous conferences’ insights into combating cabin fraud, pioneering pre-ordering solutions, and AI's transformative impact on passenger experiences. Developed with Onboard Hospitality, the full agenda will be unveiled soon, setting new benchmarks in onboard service excellence.



Tech Trends and Insights

Visit the WTCE Hub for the latest industry insights and trends on technology and digital innovation including:

Tackling Buy-on-board in the Digital Age
 

Explore the transformative shift towards digital buy-on-board services, which is poised to drive digital ancillary sales to $29 billion within seven years. This evolution presents both challenges and opportunities for airlines as they adapt their strategies.

6 Steps for Airlines and Suppliers to Leverage Big Data Onboard

Digitising onboard processes is revolutionising the airline industry by leveraging big data to enhance passenger experiences, streamline operations, and support sustainability. From pre-flight analytics to in-flight ordering and payment innovations, these advancements promise to boost efficiency and brand loyalty.

Taste of Travel Interview: Joe Harvey, Omnevo
 

In a compelling interview, Joe Harvey from Omnevo discusses the pivotal role of understanding Gen Y and Gen Z shopping behaviours in shaping the future of inflight retail. Delve into the full interview to uncover strategic insights and see how these discoveries could redefine onboard retail experiences.


Tech at WTCE

The event provided a comprehensive view of how to elevate our catering standards. The AI session in the Taste of Travel Theatre was particularly enlightening, addressing how to better understand passenger preferences and complaints. The entire experience was incredibly helpful.

Corporate Director, Midroc Investment Group

Further Information

Discover all of the Features at WTCE.
 

For airline, rail and cruise buyers, learn about our exclusive programme of benefits.

Register to attend WTCE and experience the Tech Trail in person.